THE BE BAD CLUB

Bold. Ambitious. Determined.

The global movement helping women turn ambition into action.

Because being BAD isn't bad — it's brave.

The Be BAD Club is more than a movement—it’s a mindset shift. We exist to help women stop dimming their brilliance, silence the self-doubt, and lead with unshakable confidence.

Your Personal Playbook to Break the Good Girl Rules

Learn how to own your ambition, speak up, and design a career that loves you back.

Through real stories from women Erica has mentored across five continents, you’ll discover.

1. Why silence costs you opportunities (and how to find your voice without overthinking it)
2. The exact behaviors that open doors whether you're applying for your first internship or your next promotion
3. How to navigate office dynamics when you're still figuring out the unwritten rules
4. What to do when imposter syndrome shows up (because it will, and that's normal)
5. The timeline for building confidence so you know what to expect each step of the way

This isn’t about becoming someone else. It’s about enhancing who you already are.

"Erica, I wouldn't be here without you and your support. I took something away from every single conversation."

— Ruth Yankoupe, VP Customer & Partner Experience, AKKO

⭐⭐⭐⭐⭐ “Top Women’s Leadership Book”
Featured by Marquis Who’s Who Women of Influence

Most readers start seeing shifts in how they show up within the first chapter

THE MOVEMENT

Over members worldwide. Your exact situation? Someone here has navigated it successfully.

0 +

Real Women. Real Stories. Real Confidence.

Join thousands of young women rewriting the rules—one BAD move at a time.

The Be BAD Club is more than a group of people—it’s a community. A safe space where ambitious women support each other through career transitions, tough conversations, and everything in between.

What You'll Find:

This Month’s Spotlight: Maya, 24, Product Manager “I used to wait to be invited to speak. Now I schedule my own meetings. The Be BAD Club showed me I didn’t need permission—I just needed to see other women doing it first.”

What Kind of BAD Are You?

Are you Bold, Ambitious, or Determined—or a mix of all three?

A quick, fun quiz that reveals your superpower plus tailored career and confidence tips.

You'll discover:

Your unique leadership style

Where you’re already showing up powerfully (you might not realize it)

The one behavior shift that will have the biggest impact for you

Personalized resources based on your results

Takes 2 minutes. Your results are private and sent directly to you.

members worldwide. Your exact situation? Someone here has navigated it successfully.

Over 0 +

Learn at Your Own Pace

Short videos you can watch during your lunch break or morning coffee. No fluff, just practical insights you can use today.

3 Things Confident Women Do Differently

Why You're Not Behind, You're Exactly Where You Need to Be

The Meeting Where You Stayed Silent—Let's Debrief

How to Ask for What You Deserve

From Good Girl to Game-Changer

Meet Erica— The Brainchild Behind the Movement

Erica Briody is a Fortune 500 Executive and a global leader who has built teams across five continents, leading talent strategy for companies like General Electric, Novartis, IQVIA, and OYO. She speaks multiple languages, has lived and worked in London, Hong Kong, Switzerland, India, and Miami, and has mentored thousands of women through career transitions.

Now, she’s helping the next generation of women do the same—unapologetically.

But here’s what matters most: Erica remembers what it felt like to have the answer and stay silent. That’s why her advice isn’t theoretical—it’s based on the exact situations you’re navigating right now.

Recognition & Credentials

What Erica Believes

“You don’t need to change who you are. You need permission and tools to let what’s already there show. Bold isn’t loud. Ambitious isn’t greedy. Determined isn’t difficult. You’re already these things.”

Erica is also a proud mom to two daughters, Ashley and Emma, who inspire her every day. Everything she teaches, she teaches with them in mind—and with you in mind.