The Book

Good Girl, Be BAD

Your Personal Playbook to Break the Good Girl Rules and Get Bold About Your Goals

What You'll Discover

Part I
Stop staying silent when you have the answer. Learn exactly what to say, when to say it, and how to handle the adrenaline that comes with speaking up.
Part 1 Find Your Voice
Ambition isn't greedy—it's necessary. Discover how to pursue what you want without apologizing for wanting it.
Part II Own Your Ambition
Rejection isn't the end of your story—it's part of it. Learn to turn obstacles into stepping stones and develop the persistence that separates dreamers from achievers.
Part III Build Unshakeable Determination
Standing up for yourself. Setting boundaries. Having difficult conversations. The skills you need to navigate relationships at work and in life without losing your authenticity.
Part IV Master the Interpersonal Game
Work ethic. Strategic networking. Continuous learning. Self-care. The practical tools for sustainable success that grow with you throughout your career.
Part V Build Your Professional Foundation

⭐⭐⭐⭐⭐ Rated 4.8/5 by readers
📚 Available in Hardcover, Paperback, and Audiobook
🌍 Helping women in 23+ countries

Most readers start seeing shifts in how they show up within the first chapter

Not Another Generic Self-Help Book

Differentiators

01

Real Stories, Real Women

 Every lesson comes from women Erica has personally mentored. You’ll see yourself in their struggles—and their successes.

02

Actionable, Not Aspirational

 No vague advice like “believe in yourself.” You get specific scripts, exact phrases, and step-by-step frameworks.

03

Global Perspective

 Lessons drawn from five continents. These strategies work in New York, Hong Kong, London, Mumbai, and everywhere in between.

04

For Every Stage

 Whether you’re applying for your first internship or your tenth promotion, the principles scale with you.

05

The Timeline You Need

 Clear expectations for what happens when. No more “you’ll figure it out eventually”—you’ll know exactly what to expect.

This Book Is Your Permission Slip If...

✓ You stay silent in meetings even when you have the answer
✓ You’ve been told you’re “too quiet” or need to “speak up more”
✓ You watch less qualified people get promoted while you work harder
✓ You apologize constantly—even when you’ve done nothing wrong
✓ You feel guilty for wanting more in your career
✓ You downplay your accomplishments because you don’t want to brag
✓ You’re tired of playing small and ready to show up powerfully
✓ You want to be ambitious without losing who you are
✓ You’re navigating your first job and need the unwritten rules explained
✓ You deserve a promotion but don’t know how to ask for it

What Erica Believes

Sarah M.
Marketing Coordinator
"This book gave me the language I didn't have. I finally spoke up in a meeting and my idea was implemented. Small moment, huge shift."
Jennifer K.
Software Engineer
"I negotiated my first raise using the scripts from Chapter 9. Got 15% more than I asked for. This book paid for itself 100x over."
Dr. Lisa T
University Professor
"Wish I'd had this when I was 22. Sharing with every young woman I mentor. Essential reading."
Maya R.
Product Manager
"Finally, career advice that doesn't feel like it's written for men. Erica gets it. She's been there. This book is gold."
Priya S
Consultant
"Read it in one sitting. Then read it again with a highlighter. Now I keep it on my desk and reference it before every big meeting."

Not Another Generic Self-Help Book

Differentiators

Hardcover | $24.99

Premium edition. Perfect for gifts or your personal library.

Paperback | $16.99

Portable and practical. Highlight, underline, dog-ear all you want.

Kindle/E-Book | $9.99

 Instant access. Read on
any device.

Audiobook | $19.99

 Narrated by Erica herself. Listen during your commute, workout, or lunch break.