About Erica

The Woman Behind the Movement

From corporate executive to your biggest cheerleader—Erica Briody is rewriting the rules for the next generation of women.

Over members worldwide. Your exact situation? Someone here has navigated it successfully.
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She Started Where You Are

Erica Briody didn’t start out confident. She started out capable—and spent years being told to smile more, speak softer, and wait her turn.

She followed the rules. She worked hard. She stayed quiet in meetings even when she had the answer. And she watched less qualified people get promoted while she played the “good girl.”

Sound familiar?

Then something shifted. Erica realized the “good girl” narrative wasn’t broken—it was designed to keep women small. So she stopped following it and started rewriting it. 

That decision changed everything. She realized she was worth way more than this.

Erica’s Global Footprint
Global Footprint Locations

    Five Continents. Thousands of Women. One Mission.

    Over two decades, Erica has built her career across the globe:

    London | Early Career Foundation
    Where she learned that speaking up wasn’t optional—it was essential. Led talent acquisition for emerging markets.

    Hong Kong | Regional Leadership
    Built and managed teams across Asia-Pacific. Discovered that ambition doesn’t need translation—it needs permission.

    Switzerland | Global Strategy
    Advised on international talent strategy for Novartis. Learned that different cultures share the same challenge: women waiting for permission they already deserve.

    India | Scaling Teams
    Led rapid growth initiatives for OYO. Mentored young women navigating male-dominated industries.

    Miami | Where She Is Today
    Now focused full-time on the Be BAD movement, helping women worldwide claim their voice and career.

    A Career Built on Breaking Barriers

    General Electric

    Head of Talent Acquisition for EMEA ( Europe, Middle East and Africa)

    IQVIA

    SVP Global Talent Acquisition Leader

    OYO

    Senior Vice President (SVP) Global Talent Acquisition

    NOVARTIS

    Global Head of Talent and Search

    Recognition & Credentials

    “These recognitions aren’t about ego—they’re proof that the approach works. When women enhance who they are instead of changing who they are, extraordinary things happen.”

    Mother, Mentor, Movement Builder

    Beyond the boardrooms and conference stages, Erica is a proud mom to two daughters who inspire everything she does.

    “Every time I mentor a young woman, I think about my girls. I think about the world I want them to grow up in. A world where they don’t have to choose between being kind and being ambitious. Where they can speak up without apologizing. Where being BAD—Bold, Ambitious, Determined—is celebrated, not criticized.”

    Her daughters watch her write, speak, and lead. They see a woman who built a global career without losing herself. And that’s the example she wants to set—not just for them, but for every woman navigating her own path.

    What Erica Believes

    "You don't need to change who you are. You need permission and tools to let what's already there show."
    "Bold isn't loud. Ambitious isn't greedy. Determined isn't difficult. Women have been taught to apologize for these traits—I teach them to own them."
    "The 'good girl' playbook was designed to keep you small. Being BAD is simply refusing to shrink."
    "Your timeline is your own. You're not behind. You're not too late. You're exactly where you need to be."
    "Confidence isn't something you're born with. It's something you build—one bold move at a time."

    Bring the Be BAD Movement to Your Organization

    Erica delivers transformational keynotes, workshops, and leadership programs for companies, universities, and organizations worldwide.

    Her approach isn’t theoretical—it’s based on two decades of leading global teams and mentoring thousands of women through real career challenges.

    Speaking Topics

    01

    For Universities & Early Career

    02

    For Corporate Teams

    03

    For Women’s Organizations

    04

    For Executive Teams

    Workshop Formats:

    • Speaker: Erica Perry Briody
    • Duration: 60 minutes

    01

    Welcome & Introduction

    02

    The BAD Method™ for Entrepreneurs

    03

    Networking as a Power Skill

    04

    Imposter Syndrome & Self-Doubt

    05

    Entrepreneurial Risk-Taking

    06

    Building Your Personal Brand Early

    07

    Q&A

    08

    Closing & Takeaways

    What Her Mentees Say

    Ready to Work with Erica?

    • Book a Speaking Engagement [For organizations]
    • Join the Be BAD Club [For individuals]
    • Schedule a Consultation [For custom programs]
    • Connect on LinkedIn